South Africans have trusted Shield for decades, so it's natural to wonder what the brand's name change really means for you.

Shield is now Rexona, aligning with the brand's global identity. But this isn't just a new name on the shelf — it's an evolution of a product you already know and trust.

"The transition to Rexona is about building on what South Africans already know and trust," says Sanele Gwala, Demand Creation Lead: Rexona. "The product and protection remain at the heart of the brand, while consumers can now experience new innovations, fragrances and an improved product experience."

Here's what's changing: refreshed packaging, new fragrances, and new product experiences, including Rexona Body Heat Activated Technology that responds to body movement for lasting sweat and odor protection.

What's staying the same? The dependable protection you've always counted on.

This is evolution, not replacement. A new name. The same promise: Rexona won't let you down.