After almost ten years, Hendrick's has added something new to their lineup: Another Hendrick's. This isn't replacing the original - it's giving you two different ways to experience the same curious spirit.
The South African launch partners with ERA by DJ Zinhle, a Black female-owned fashion brand that's all about individuality and modern African luxury. It's a perfect match since both brands value craft, creativity, and female leadership - just like Hendrick's Master Distiller Lesley Gracie, who's been shaping the brand's unique character for years.
Actress Buhle Samuels and digital creator Yoliswa Mqoco lead the campaign, taking people on a journey of discovery. They show how you can rediscover what you love while staying open to new experiences.
"What I love about Another Hendrick's is that it doesn't ask you to choose - it invites you to explore," says Samuels.
Mqoco adds, "For me, 'Another' is about embracing the parts of yourself that evolve over time. It's about finding beauty in new experiences while still honoring who you've always been."
The experience includes a first-time musical collaboration between DJ Zinhle and Moozlie, mixing deep house and hip-hop - two different worlds coming together perfectly.
"ERA was built on self-expression, which is why this partnership with Hendrick's made perfect sense," says Zinhle.
At premium venues nationwide, customers can order Another Hendrick's, rediscover the original, and get a curated ERA fashion accessory. Some locations will have special Hendrick's experiences, with chances to win R10,000 ERA vouchers.
This isn't about picking one over the other. It's about discovering both - and maybe discovering something new about yourself too.
As you Rediscover the Original and Discover Another, please drink responsibly. Not for persons under 18***