We sat down with creative, brand consultant, and music marketer Sinathi Mvandaba to talk about his journey, what he's been up to lately, and where he's headed next.
MUZI: So, how did your music career actually get started?
SiNATHI: It all kicked off in the streets of Bedford — that's where I grew up. From there, I started building my name in Joburg and eventually across South Africa. I was performing at restaurants, weddings, big stages — you name it. Along the way, I landed features in magazines like IstyleBlaq and got airplay on radio stations. Those experiences really opened doors and helped me figure out who I am as a brand.
MUZI: Any moments that really stood out to you?
SINATHI: Honestly, things moved faster than I ever expected. Having artists like Abidoza and Josiah De Disciple listening to my music, landing on Apple Music, and getting distributed through Electromode SA — as an independent artist, that genuinely means a lot.
MUZI: How would you describe your sound?
SINATHI: It's a blend of modern house, soulful piano, Deep House, and Afro-tech. It usually starts as an idea in my head, moves to my notebook, and then we take it into the studio from there.
MUZI: What are you working on right now?
SINATHI: I've been writing a lot and really studying the market. I also have a single out — *IMITHANDAZO* by Deeboy Starring, featuring myself and NJ Da King. On top of that, I've launched Sinathiworld, my PR and artist management company, and it's growing fast.
MUZI: If you could change one thing about the music industry, what would it be?
**SINATHI:** Greed. Artists' ideas get stolen, their money never reaches them, and gatekeepers are blocking every door. It's genuinely hurting the industry — especially here in South Africa.
MUZI: What's next for you?
SINATHI: Expect a lot of music — from my producers, my artists, and from me personally. Creativity doesn't stop. Dare to do more.
