Whisky has carried a certain image for decades, think straight pours, leather seating, and unspoken rules about how it's supposed to be enjoyed and who gets to drink it.
Monkey Shoulder is flipping that script.
On Thursday, July 16, the blended malt whisky brand hosted its Old Fashioned Nights event at The Birmingham in Parkhurst, Johannesburg. The idea? Celebrate the classics, but don't be afraid to shake things up a bit.
This wasn't just about pouring one of the world's most famous whisky cocktails. It was about rethinking what whisky culture can be; something that puts creativity ahead of old-school rules, values connection over ceremony, and welcomes everyone to the table.
That energy was there the second guests walked in.
The event took place at The Birmingham, a well-known women-owned and women-led venue in Johannesburg. Every Old Fashioned with a Twist was mixed and served by the venue's all-female bartending team, highlighting the skill and innovation of women who are actively changing the face of South Africa's cocktail scene.
It made perfect sense for a brand that's all about challenging expectations. The takeaway? Whisky isn't limited to one crowd, one identity, or one specific way of drinking. Whether it's in a well-balanced cocktail, passed around with friends, or sipped during good conversation, Monkey Shoulder is making whisky feel more accessible and welcoming for everyone.
The music also captured that same spirit.
The Dlamini Duo took over the decks and brought their own version of the "twist." As a husband-and-wife team who've been performing together for years, they're known for mixing classic tracks with modern beats and creating something that feels familiar but fresh at the same time. Their set perfectly reflected Monkey Shoulder's take on whisky: respect where it came from, but don't hesitate to make it your own.
Guests leaned into the Old Fashioned with a Twist dress code, combining vintage looks with modern flair. Every part of the night, from the drinks and music to the energy in the room, came back to one simple truth: you can honor tradition while still moving it forward.
Through Old Fashioned Nights, Monkey Shoulder is reimagining what whisky culture means today. It's more welcoming, more social, and more creative, where the best drink is the one that brings people together, and the best changes are the ones that make room for everyone.
Because some things are worth keeping classic.
Everything else? Give it a twist!
Responsible Enjoyment: Great nights are best enjoyed responsibly.
Monkey Shoulder is not for sale to persons under the age of 18. Please drink responsibly.
