Ever wondered what goes on behind the scenes in a car dealership? Let's take an inside look at the world of automotive sales management through the eyes of an industry professional.

We recently sat down with Rhulani Mudau, Sales Manager at CMH Mitsubishi The Glen, who leads the New Car and Commercial Sales team. Rhulani's passion for both vehicles and customer service drives his team to deliver exceptional experiences for car buyers every day.

Whether you're a first-time buyer or a seasoned car owner, Rhulani and his team offer valuable insights into the car-buying process. Their expertise helps customers navigate everything from choosing the right vehicle to understanding financing options.

What is your leadership style as a sales manager, and how do you inspire your team to not only meet but exceed their sales targets?

I lead by understanding what drives each team member. By learning their personal goals, I can help motivate them to crush their targets. Everyone has something they're working toward, and hitting sales goals can help them get there faster. While we provide the tools and support, success comes down to individual hustle - connecting with customers and solving their transportation needs. When the team exceeds targets, they're not just helping the company - they're building their own path to success.

As a representative of CMH Mitsubishi The Glen, which specializes in matching vehicles to customers' lifestyles, what insights can you share about the advantages of purchasing new versus pre-owned vehicles?

Buying a new car gives you total peace of mind. You get full warranty coverage and service plans, which saves money over time. Since most people finance their cars, avoiding repair costs while making payments is a big plus. New cars also come with better tech, use less fuel, and are safer and more comfortable. It's a smart choice that gives you both financial security and modern features.

What essential factors should potential buyers carefully evaluate when purchasing a vehicle from a dealership?

There are two main types of dealerships. Franchised dealers like us are fully regulated and held accountable for all sales and products. Non-franchised dealers have fewer regulations and often use "as-is" contracts that give you no protection after purchase.

Let's talk about CMH Mitsubishi's latest deals or and special offers for both new and pre-owned vehicles

We have amazing specials that we offer that are tailor made to service our clients needs such as trade in assistance which helps you move from your current car to a new car without having to deal with shortfalls especially when you want to trade in your vehicle at an earlier stage. 

We have scheme deals that are tailor made for clients that are most likely to trade in their vehicle in a period between 3 to 5 years, giving you the lowest instalments possible on new vehicles.

We have payment holidays where you can get your vehicle today and only start paying in 90 days (3months) giving our customers the opportunity to adjust their finances whilst driving away with their brand new vehicle. This can be a huge benefit to clients starting out in transport services.

We also offer cash backs on certain models allowing the customers to use those funds in either using it as a deposit or simply paying off your school fees. What you do with the funds is entirely up to you.

Given your impressive track record in the automotive industry, what does the future hold for  Rhulani Mudau, what's next?

We're excited about our future in the motor trade industry! Our dealership, Mitsubishi The Glen, won Dealer of the Year 2025 by treating clients like family and providing top-notch service.

My goal is to lead multiple dealerships and bring new tech like AI to make car buying simpler. I want to transform how dealerships work and create an easier experience for everyone who shops with us.