Meet Anuq Wilson – a powerhouse in South Africa's events and activation world for 15 years.** She's currently a Business Unit Director at Offlimit Communications, an experiential marketing agency, and she's racked up some serious recognition for her work.
But here's the thing: Anuq's not just about boardrooms and brand activations. She's also an IDO World Champion dancer and choreographer who's lit up major stages, including the MTV Africa Music Awards.
I first connected with Anuq a few years back to talk branding, and I recently circled back to see what she's been up to. Here's what she had to say.
MUZI: What have you been up to since we last caught up?
ANUQ: Work's been busy with brand activations—I recently worked on brand relaunch for Schweppes (the lead premium brand for Coca-Cola), and projects with FIFA and VISA. Outside of work, I'm all-in on dance—teaching at my studio and in different communities, plus judging competitions. Personally, I'm in a really good place. I've learned to prioritize my happiness and practice self-love.
MUZI: That's amazing! How do you manage to juggle everything so seamlessly?
ANUQ: It's not easy, but it's manageable. I do most of my dance work after hours and on weekends. When you love what you do, it becomes easier. I'm blessed to love both my career and dance equally, so balancing them feels natural.
MUZI: You mentioned your involvement with dance and teaching in communities. How important is giving back to you?
ANUQ: It's incredibly important. We need to share what we've learned and empower those coming up behind us. Dance isn't just performances and classes—it plays a vital role in communities facing real obstacles in arts education. Those of us with knowledge and resources have a responsibility to make dance accessible to everyone.
MUZI: If you could change one thing about the dance industry, what would it be?**
ANUQ: Too many dancers struggle with low pay, juggle side gigs, and lack healthcare. I'd love to see minimum pay rates for rehearsals, classes, and performances, plus mandatory healthcare and retirement benefits. This would help people see dance as a legitimate, sustainable career that deserves respect.
MUZI: What's next for you?
ANUQ: I want to keep growing in dance and expand internationally, especially with judging. I've judged locally and I'm ready to go beyond our borders. Teaching is something I'll always do—come check out "Shifterz" the studio I co-own with Rudi Ward in Northcliff. We offer Hip Hop classes, competition training, crew training, and more.
MUZI: Finally, what does Black excellence mean to you?**
ANUQ: Growing up in a poor community, Black excellence means showing up and lifting others while pursuing your passions. It's about dismantling stereotypes, validating lived experiences, and inspiring future generations. By highlighting achievements and resilience, we challenge inequalities and amplify diverse cultural contributions.